'There tends to be a lot of underutilized space in hotels,' Dev says. As a result, it no longer makes sense to reserve rooftops for heating and cooling systems.

The industry typically measures success by how much revenue a hotel makes per room.īut a new standard of revenue per square foot has emerged, Dev says. 'The idea of moving the party outdoors, weather permitting, or even with heating lamps when it's cold, creates buzz,' says Chekitan Dev, associate professor of strategic marketing and brand management at Cornell University's School of Hotel Administration.Īnd buzz usually leads to sales. With views of all of uptown New York, the venue plays host to 'Sunset Saturday' parties. The Dream Downtown in New York has covered the outdoor terrace of its rooftop lounge PH-D from October to April to keep it open during the winter.The Ritz-Carlton Georgetown in Washington, D.C., turned a once-empty patio into a garden where guests and neighbors can watch movies every Friday night or drink at a Sunday garden party this summer.An in-house DJ will entertain in the evening, and the menu will feature gourmet fare such as lobster corn dogs. The Saint Hotel in New Orleans, part of Marriott's Autograph Collection, will soon open Halo, a rooftop lounge with panoramic views of the city and a misting system for daytime sunbathers.

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